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Thursday, 24 February 2011

What kind of media institution might distribute your media product and why?

I would use IPC Media to distribute my magazine, they are one of the UK's most successful producers and they have subcategories for which they target their magazine audiences. They do not already distribute a magazine like mine, so far their music magazines target classic and contemporary music. They are one of the biggest companies in the world which could help to expand my selling point, using IPC would not affect the managment significantly so there would be no drastic adjustments. There will probably be an online version of the magazine which will be more convenient for buyers who would otherwise have to go out of their way to a store to buy the magazine. Also there would be a radio station (and an online version) which would play the genres of music shown in the magazine and this would attract listeners as they would not have to wait like they would with more diverse radio stations.

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